Athletic Affair, the sports marketing agency based in Girona, has presented Fantasy Gravel, an application that gamifies the gravel world and where athletes become heroes. Fantasy Gravel allows you to follow and choose your winners in gravel races around the world. As we have been told, the application can be used in the main gravel events around the world. Through Fantasy Gravel, you can follow your favorite athletes, choose your winners and even win prizes.
“The number of gravel events and the number of athletes choosing gravel as their favorite discipline grows exponentially every year. “Gravel racing is here to stay and has undoubtedly become the fastest growing sector of the cycling industry.”
Athletic Affair
Photography by: Athletic Affair
However, as the Fantasy Gravel team comments, to maintain this growth, we need heroes, we need gravel's key player to become more well-known, and we need a way for fans and riders to interact more with each other and the sport.
Fantasy games have become immensely popular around the world and attract millions of participants who enjoy the competitive and interactive nature of the games. This is why Fantasy Gravel puts athletes at the center, being a platform for them to become better known. and with gamification it creates a unique bond with the gravel fan. A simple way to discover them and follow them throughout the season. A unique place that allows you to have all the statistics in your hands and be aware of the most relevant gravel leagues to follow.
Photography by: Athletic Affair
Gravel has an advantage over other sports, elite cyclists and amateurs can ride the same races, creating a unique connection. At this point, the game expands because you can choose your favorites, but you can also follow the progress of your friends or acquaintances.
“We have been working for the gravel industry since the first day of our founding and we connect with athletes and race organizers. Also for us it is sometimes difficult to follow who will be the new standout rider of the season, and we believe that with a gamification tool we implement a solution to be more aware of these new stars.»
Athletic Affair
Fantasy gravel was launched in Santa Vall, with its Beta v.1 version. As the creators explain, thanks to the feedback they received, this April they will be able to launch the improved version of the app.
“The Santa Vall was an incredible opportunity to test our application. Since it was a home race, we had teams and riders showing their schedule for next year. Participants quickly engaged with our app and we were able to gather valuable feedback to improve our next version before the big races started.”
Athletic Affair
Fantasy Gravel flags in La Santa Vall
“We have added a better classification system for athletes and two new sections. The first section is Teams, as we believe that teams deserve a place to be followed and known, and the second section is News, which contains selected news about drivers and races. "Our goal is to encourage users to discover new riders and races, so the app will also offer a space for post-race information."
Athletic Affair
We leave you the download link here so you can enjoy the Athletic Affair application.